工作 with Your Nature Weight Loss

OWNING IT: WELLBEING

Content Writing / Logo Design / Website Design & Development / Illustration

概述

Jill Cruz of 工作 with Your Nature Weight Loss (WYN -pronounced win), is a board-certified nutrition specialist who helps women lose weight in a sustainable and enjoyable way. Her primary target market is women over the age of 40 who want to lose weight and keep it off for the long-term. We worked with her to redesign her messaging, 标志, 网站, and landing page to promote her services and sell her program.

STORY AND CONTENT

Jill Cruz had a Squarespace 网站 for her business Body Wise Food Smart and her old program, 食品的老板, but wanted to re-name her company 工作 with Your Nature Weight Loss for her new program.

She needed help with copywriting using keywords and messaging that spoke to her ideal clients, cohesive branding that was friendly yet mature, a unique 标志 to make her distinctive, a professional 网站 that communicates her expertise, capture leads, and sells her program.

We started out designing a distinctive 标志 and writing 网站 content for her target market of women over 40 who are looking to lose weight for the last time.

We developed the WYN branding with a cheery color palette, sophisticated typography, and friendly illustrations to build the foundation of visual consistencies to make her business look very professional.

We created her content to highlight Jill’s story and accreditation’s to build 信任 and empathy and clearly explain her process in a simple 3 steps so her potential clients have the confidence they need to buy. We added personalized testimonial quotes that provide social proof and we entice 网站 visitors to get started with punchy calls to action. We also categorized and redesigned her blog to improve the overall user experience.

In addition to the newly designed Squarespace 网站, we designed and built the WYN program landing page in Kartra, an all-in-one CRM platform. Jill finally has clear messaging that addresses the problems her target market has and how she can help, a professional 网站 that is easy to manage and branding that sets her up for future growth.

LOGO DESIGN

The idea behind the 工作 with Your Nature Weight Loss 标志 was to create an illustrative icon that was feminine, curvy and flowed like a river and in harmony with nature. To match the icon, we picked a serif typeface that was bold, thin and all sizes in between to express nature’s ebb and flow, inclusivity, and celebrate women’s curvy nature.

The ligature mark is friendly, fun, and optimistic. It’s a condensed version of the primary 标志 and it’s used as a favicon on the 网站 and on social media profile photos.

 
 

The primary 标志.

The ligature mark / favicon.

The ligature mark / favicon.

COLOR PALETTE

For 工作 with Your Nature Weight Loss, we chose a medium-dark blue, bright turquoise, 橙色, 珊瑚红, 和灰色. Blue and turquoise have a calming yet vibrant influence to promote freshness, 信任, security and compassion. Orange and coral communicate enthusiasm, creativity, and success. These colors attract the eye without overwhelming us. Gray is soothing and provides a neutral color to ground any intensity. Overall the colors are fresh, energetic and eye-catching. Keep in mind these colors are used very carefully to not cause overwhelm and we use lots and lots of white space in the design. White space is what allows us to use so many bold colors together in harmony.

排版

We chose Cormorant Garamond Bold for the headings, a timeless traditional serif font that expresses sophistication and maturity. For subheadings and body copy we chose Soleil, a sans serif font that is very readable on the web and comes in many weights. This combination creates a perfect balance between elegance and modernism.

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What Jill Says…

之前 & 后

Move handle left (after) to right (before).

之前

之前

A

以前的
以前的

琼斯 & Rostant

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Vaughn Meadows